Research and consulting for college athletics
NILnomics brings PhD-level financial analysis and proprietary data infrastructure to agents, athletic departments, and media organizations navigating the business of modern college sports. The financial picture is complex. The analysis doesn’t have to be.
NIL Valuation & Strategy
For agents, athletes, and families
Data-driven NIL valuation modeling, revenue path analysis, and transfer portal financial impact — built on real market and deal comp data, not guesswork.
Program Benchmarking
For athletic departments and institutions
Revenue/expense benchmarking against conference peers, attendance and fan engagement analysis, and conference financial intelligence — powered by 7,000+ FOIA records and a 681,000-row MFRS dataset.
Data Licensing & Commissioned Research
For media, researchers, and institutions
Access to proprietary datasets — MFRS financials, IRS 990 conference data, social media metrics — for reporting, academic research, or custom commissioned analysis.
Proprietary Data
7,000+ FOIA records, 681,000-row MFRS dataset, IRS 990s, staff directories for all DI institutions.
Academic Rigor
PhD in NCAA financial policy. Every analysis is methodologically defensible - not just a chart with a headline
Practitioner Experience
Years of production data analysis in Snowflake, R, and Power BI — the infrastructure exists, not just the data.
Independent Perspective
No conference affiliation. No agent relationships. Research driven by the data, not the client’s preferred conclusion.
